Insights
12 CyberMonday Ecommerce and Marketing Failures at Teavana
Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my
Direct Marketing Tip – Inspired by Nordstrom – Part 2
This is part 2 of a direct marketing tip inspired by Nordstrom. As mentioned last time Nordstrom typically has great marketing (I have no idea
Direct Marketing Tip – Courtesy of Nordstrom – Part 1
This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago. See image below. Nordstrom is a very large
Hope is Not a Marketing Strategy
All too often someone in marketing will say: “I hope this marketing effort works.” STOP right there! I suggest you pause all your marketing efforts
Thinking Outside The Box
If a marketing services company tells me one more time that their company will “think outside of the box” about our business I might have
Feeling Blue about Blue Man Group’s marketing
A month or two ago I was asked by an industry friend to look at the Blue Man’s group website and review some of their
