Insights
Hiring a Senior-Level Marketing Professional, Part One . . .
How to Hire a Senior-Level Marketer for Specific Products or Offerings Over the years I have spoken to a fair number of people about
How a Small Business Can Market like a Large Company
Are you thinking and acting as big as you can? Years ago when I worked for one of Donald Trump’s businesses, I would hear “Think
Marketing Lever or Marketing Crutch?
Building a Marketing Lever People often ask me about marketing levers and how to create them. A marketing lever is basically a marketing program that works
Do You Offer a Guarantee?
Consumers love guarantees. Have you ever bought anything of significant value and not asked about a guarantee? Of course not. We all do it. There
Marketing Tip for Sales People
Spamming marketers is a guaranteed way to fail at sales. But here’s a marketing tip for those who want to succeed. By now most of
How the Lowes Twitter Team Closed the Sale – A Social Media Case Study
You’re probably not interested in the details of our home improvement nightmare. Before getting to the marketing point some background will help showcase how the
