Insights
RetireTech A Great Example of Event Marketing
Wow Wow Wow! What a day we had yesterday with Nassau Financial Group at re/imagine RetireTech summit 2.0 at Capgemini Financial Services Paul Tyler and Laura Dinan Haber knocked it out of the
Are you looking to raise money for a startup or have plans to?
Well, then you’re in luck ? This week Bonnie Halper and I are hosting Cris Haskell for our Investor Insights event (formally Breakfast with an Investor). The event takes
Direct Mail Gone Wild
You’ve got mail… Are you ready for a quick test of direct marketing best practices? How many “issues”, problems, or concerns (call them what you
Startup Founders and Investors, Beware of the Vanity KPI
Vanity can easily overtake wisdom. It usually overtakes common sense. – Julian Casablancas I recently wrote that startups require focus and identified KPIs (Key Performance Indicators)
Band-Aid Marketing
Let’s face facts. Even if you have a strategic marketing plan in place, things are still going to go wrong. How you deal with those
Tap the Power of Affiliate Marketing to Generate Profits and Leads
Affiliate marketing doesn’t get the respect it deserves. People say that only works for ecommerce sites, not for retailers, for-profit colleges, or other businesses. It’s
