I have participated in a number of book launches over the years. Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book.
Today we launched our marketing effort for our new book Commercial Real Estate 101. When we checked the Amazon ranking a week or two ago the book was ranked #335,105 overall. Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts.
Our goal is to get the book to #1 overall but at a minimum to #1 in Business and Investing and the Real Estate categories.
So how we going to do this without spending any money on media?
There are two main efforts. The first is a very direct approach to our clients and customers offering them bonus material for helping us out. Feel free to check it out if Commercial Real Estate Investing is your thing.
The second is to try and maintain our rankings and sales volumes by utilizing PR, social media, and networking.
I will be Twittering sales rank info during the day and week to keep folks updated on our progress. Feel free to follow or join us and tag your postings #CRE101 so we can find you in our searches. I will share some results once the effort is completed.
Related Post
