At Trump University I conducted a number of book marketing efforts but today a book ad caught my eye. The title of the book How To Get Rich by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about. The ad’s headline is You’ll Never Get Rich Working For Your Boss. Who wouldn’t stop and read that ad? Very direct and to the point and hits at the heart of the subject matter. This book like so many of the others in the wealth creation industry shares the author’s secrets on how he made his fortune.

Other then a good headline and title I wounder what else they have planned for their marketing effort. I wouldn’t mind seeing their marketing plan for this book to compare notes.

The question remains whether or not people will choose Felix Dennis’s book over a Trump book. What do you think?