Holiday Cards Are For Average People

How many holiday cards did you get this year? Any stand out? Will you remember any of them in 2 weeks? Next month? Next Year? Don’t get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice.  I think if your going to spend the […]

Marketing Tip for Social Media Marketing and SEO

I noticed that many first time marketers and people starting out in social media marketing often don’t understand effective linking.  One benefit of being involved in social media is the ability to build links across the internet (on your blogs, profiles, comments etc) and create your own little web while leaving a trail of backlinks […]

Marketing Blues at MocaBlue

As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing.  In my opinion a new business owner should focus their efforts on marketing their business. Well it seems that is not always the case…A […]

Black Friday Marketing Tip

I realize many retailers don’t want to participate in the Black Friday madness (opening up at 5AM or slashing prices on a few key items etc) but if you have a retail business and you are located near any retailers who are participating in the Black Friday promotion jump on the board and grab some […]

Marketing Tip – Monitor Your Brand Online Part 2

In my last marketing tip I wrote about how you can use Google Alerts for managing your brand and a few other marketing related ideas.  Not too long ago I learned about a new use for Google Alerts. How would you like to know whenever someone links to your blog or site? All you need […]

Marketing Tip – Monitor Your Brand Online

A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing […]

Savvy Networking

Andrea Nierenberg is a professional networker. She has written a number of books on the subject and just the other day I started to read her latest book Savvy Networking 118 Fast and Effective Tips for Business Success. This book is for anyone who needs to grow their business, market themselves, get clients, sell anything […]