Direct Mail Gone Wild
As you know, I attended DMDays NY last week. I spent a good chunk of my career focused on direct marketing which is why it baffles me every time I go to a direct response conference and the ‘expert’ companies trying to sell their services don’t practice good direct marketing. It is the old story […]
Trade shows
Today I attended DMDaysNY. I think trade shows and industry conferences play an important role in any industry. These events are perfect places for educational, product launch, and networking opportunities. I would recommend you attend any event before exhibiting. If you can’t attend the event then talk to others who have attended to make sure […]