Direct Mail Gone Wild
You’ve got mail… Are you ready for a quick test of direct marketing best practices? How many “issues”, problems, or concerns (call them what you want) can you spot in this direct mail postcard? I’ll give you the first two since they are not visually obvious (and IMO probably the most problematic).1) The person this […]
Tap the Power of Affiliate Marketing to Generate Profits and Leads
Affiliate marketing doesn’t get the respect it deserves. People say that only works for ecommerce sites, not for retailers, for-profit colleges, or other businesses. It’s just not as sexy as social media, search marketing or today’s other “hot” marketing strategies and very few organizations are digging into it in any big way. But I am […]
Shhh! Here’s How to Tap the Power of Secrets in Marketing
Find Your Marketing Secret I am sure that this principle is not a big “secret” to most marketers. But just in case, let me explain the secret to marketing secrets. Do you have the secret solution to a problem that your customers are facing – maybe a problem they do not even know about? Well […]
There Are No Silver Bullets in Marketing
How many times have you heard some version of one of the following? “ABC Company did so and so with great results. . . let’s do that too.” “Katz, Katz and Katz Consulting had a huge success with a client . . . we should hire Katz, Katz and Katz for our business too.” You […]
Free Lead Generation Webinar
Yes I am conducting a Free Webinar on Lead Generation. It is time for me to share all (or some of) the knowledge in my head… The Title is – 5 Tactics To Create Student Leads That Convert Here are all the details: Wednesday, November 18, 2009 1:00 PM – 2:00 PM EST A major […]
Give Me More Leads
As a marketer I get requests from sales teams all the time. We need more leads! The only issue with this request is that the number of leads is only half of the equation. The number to focus on is your conversion/close rate. From that number you can work back and determine the optimal number […]
Don’t do this
During the last month I requested information online about two relatively high-ticket purchases. I provided my contact information and answered qualifying questions. And then neither company followed up to provide the information I asked for. Too bad, since one of the companies really had me interested. They promised me a free evaluation to help me […]
