Case Studies
Client Case Study:
How we cut ad spend by 90% and increased web traffic 422% in one year.
Summary:
There are noteworthy case studies of brands that continued to advertise during a market downturn, leading to increased market share and brand positioning when the market rebounded. But because this requires spending money they may not have (after all, they are in the midst of a downturn), it can be difficult to convince a client of the efficacy of that strategy, let alone a new client.
But what if you could lower their ad spending during a downturn AND improve their site traffic , SERP positions, engagement and more?
This situation occurred with our new client, a precious metal refiners, and by applying solid, white-hat, content-driven marketing and SEO techniques, we decreased costs and moved them into a desirable position for when the market rebounds.
Problem:
Our client was driving traffic to their existing websites by spending heavily on paid search advertising. When the market began sliding into a global downturn towards the end of 2013, it became apparent that buying traffic had a declining ROI and was not a sustainable strategy.
Solution:
Our client was driving traffic to their existing websites by spending heavily on paid search advertising. When the market began sliding into a global downturn towards the end of 2013, it became apparent that buying traffic had a declining ROI and was not a sustainable strategy.
- information rich, with high value to the reader
- keyword rich, with high SEO value
- focused on telling a good story, with a clear but restrained called to action baked into the conclusion
The Results
By the application of solid, white-hat content marketing based SEO techniques we succeeded in repositioning our client from a pay-for-play model to a natural magnet, with more, and more engaged, site visitors. They are now prepared to ride the wave of market resurgence with a strong foundation of free discovery, and the ability to increase spending slowly, in a tested manner, to maximize future growth at the best possible ROI.
in conversion
referring site
traffic
ranked keyword
breadth
