Sales people – stop with the marketing buzz words they are just a clear sign you don’t understand marketing.
I have posted about sales calls a few times. However the other day I was on a call and the sales person just tossed out one buzz word after the next. It was clear to me and would be to anyone who worked in the industry that this person didn’t know what they were talking about. Here are some marketing buzz words and phrases I have come across over the last few weeks that are over used by sales people all the time.
- Integrated Marketing
- CRM
- Viral Marketing
- 360 view of the customer
- Innovative Marketing Company (ah yeah otherwise why be in business)
- Organic (as in SEO – now that is a first)
- Grass roots
- User generated content
- Twitter effect
- Our market is right for your target audience
So, if you are thinking of calling me to sell something here is a quick tip. Lose the marketing buzz words and just get to the point.
If you see any marketing buzz words that are missing in the above list just let me know and I will add them to the list.
