Lead Generation in Higher Education: The Buyer’s Dilemma

One of our main areas of focus is Education Marketing. So we naturally accepted the invitation to join the founder of the LinkedIN g roup .eduMarketer with this new radio show. The show will cover many topics related to marketing educational products, services and programs.

Please join us live on Blog Talk Radio for the first episode of this new show titled:

The show will take place:

March 18, 2010 4:00 PM EST/ 1:00PM PST

The first show will focus on the experience of buying sales leads for higher education, specifically:

Buyer’s Best Practices
- What to do once you own the student lead
- How to evaluate lead quality (we will look at the lead provider and the sales team process)

Lead Generation Practices: Good, Bad, and Ugly
- Organic Search Engine Optimization
- Call Verified Operations
- Co-Reg Offers
- Incentivized Leads
- Paid Search
- Offline and other media channels

This show is live and you are encouraged to call in and join the conversation—we’d love to hear from both buyers and sellers of leads during the discussion.

Join the show and sign up for future episodes of this series.