Everyone thinks they are a marketing expert (they probably are not) but everyone should not have a say in your marketing. Keep it simple and on point and you will see the return on your efforts.

For a great example of how a simple idea can go wrong very fast by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video.

How many people have a say in your marketing plans? Your creative? Your strategy?

Enjoy the video.