We help early-stage companies
go from unknown to well-known.
From Data to Results
Marketing is art and science. With very minor exceptions all marketing efforts will be based on data. What to test, where to test, how to rollout, etc., will be based on diving deep into performance and sales data.
Our Clients:
Josef is the king of content marketing. He champions our effort in educating the optical professional and retail market on our disruptive eye exam technology. He is fearless, articulate and resourceful in the process. Josef is a good partner to have on your side when it comes to disruption. He sees through the daily grind and cares about culture and team. He will bring immediate impact on your team. He is also a superb mentor to junior people. We are very lucky to learn from him.
Josef was instrumental in building the audience at Apploi, basically building an *very* niche audience from zero to several hundred thousand MAU. I could always rely on Josef for unbiased opinions about how to push our audience into new markets, marketing strategies, and product ideas that were really solid and focused on growth. Would definitely work with him again, and already might have a few projects in mind...
Josef joined StraighterLine almost at inception. His marketing expertise and industry experience gave StraighterLine a running start. Working in a start-up requires someone to do a little bit of everything -- from big-picture strategy to day-to-day operations to employee management and oversight. Josef is team focused and a marketing professional. Without Josef, StraighterLine would not be where it is today.
When I first came to Kaplan my region was struggling to meet sales goals and I had the pleasure of meeting Josef who was in charge of integrated marketing. His precise analysis of our leads and enrollments allowed us to rapidly accelerate from one of the lower performing regions to one of the top two. I have stayed in touch to continue to tap into his amazing knowledge of marketing and sales and his online marketing skills have allowed my current organizations to benefit from his approach. The bottom line is that he gets amazing results through his tireless dedication to any organization.
Josef is someone that I’ve trusted and worked with for many years. We’ve worked together on several different online marketing campaigns in various capacities, and each time Josef was always looking for the most impactful ways to drive customers to his sites. Josef is a veteran of the Internet Marketing space, and one of the original thought leaders out there when it comes to creating a real online brand. He would be an asset to anyone’s team, or to anyone’s strategic plan. We enjoy working with him now at SmarterChaos, and as a Client of ours, he keeps us on our toes and laughing at the same time.
Over the past 3 years, Josef has become a critical member of my brain trust. He’s brilliant, insightful, open minded and always willing to share. We’ve navigated the rapidly changing and often murky waters of marketing together, trading secrets, assessing new ideas and processes, brainstorming and providing each other with invaluable thought leadership. Oh yeah, and we’re both members of the Seth Godin fan club! (We’ve even got the Marketing Guru action figure to prove it!)
Our Approach
Differentiation of message
We’ll position your brand to stand out differently from all the other companies on the market.
Focus on ROI (CPL/CPA)
Media either works or doesn’t and is evaluated based on CPL/CPA and ROI not subjective “feelings” on the effort.
Test and learn constantly
If we can’t learn from the marketing effort or media spend, we will reevaluate the purpose.
Multi-channel approach
Expand marketing across a variety of channels to minimize risk and increase visibility and access to our target audience.
Get scrappy
Growing startups requires thinking beyond the “standard” media and marketing efforts. Getting scrappy and creative is core to how we will build the brand and business.
Data driven decision
With very minor exceptions all marketing efforts will be based on data. What to test, where to test, how to rollout, etc., will be based on diving deep into performance and sales data.
Targeting over “following the crowd”
Referring to data-driven decisions will prevent us from following the crowd. We will analyze and learn where there are opportunities to improve our targeting efforts.
Fearlessness
Being fearless can be uncomfortable and we will use our messaging, targeting, and approach to attract new customers and partners who want to approach this business from a new perspective.
Case Study:
How we cut ad spend by 90% and increased web traffic 422% in one year.
Problem:
The metals recycling business Specialty Metals could no longer afford their ad spend in an economic downturn.
Solution:
We cut the ad spend 90% and repositioned from a pay-for-play model to a natural magnet, with more, and more engaged, site visitors.
in conversion
referring site
traffic
ranked keyword
breadth
Thought Leadership
Prime Life Podcast
It’s Your Time.
Make it Count.
Longevity could turn out to be the biggest disruptor of our time. Prime Life explores how to live longer and live better. We’ll see how purpose, exercise, diet, healthcare and finance can hopefully add good years to our life.
Investor Breakfasts
Meet investors.
Gain insight.
In these monthly meetings investors share their insights and priorities with a limited number of ticketed guests – join us for the next one.
Recent Thoughts On Tech and Business Growth
An Interview With Joseph Champion-Williams
In this episode, Org3D’s Joseph Champion-Williams speaks to Josef Katz, Head of Marketing at CoverRight!
CoverRight is an insurance technology (‘insurtech’) startup on a mission to make Medicare more accessible to the 60 million Medicare beneficiaries across the country. They help the 10,000 people retiring every day make one the most complex but important decisions as they age into retirement – finding the right health insurance.
They’re backed by leading venture capital investors including Carthona Capital, Goodwater Capital and Hustle Fund.
Grow Your Business…Hype and FOMO not included
I had the pleasure of joining Steve Ramona on his show to talk about business growth. He has a ton of energy and knows how to ask thoughtful questions. We had fun recording as we talked about building and growing startups.
Watch until the end for a golden nugget of advice (sorry, you’ll have to “listen” so I don’t ruin the mic drop moment).
Entrepreneurs! The Ingredients to Use for the Right Team for You and Your Business
Coach Stephanie Wood and Josef Katz discuss the ingredients to build the ideal team for your business. We explore how to find and keep the best team members. What to look for in your hires and how to nurture your team to maximize their happiness and output once they are on board.
About Me:
Mission
To create organic growth through a solid back-to-basics approach. Creating content users want is the best way to market any product.
Experience
I am a senior-level marketer with agency and client-side experience in building brands for B2B and B2C companies. I am experienced with results-driven marketing efforts across mobile, digital, and “traditional” marketing strategies. My specialty is in driving customer acquisition and revenue for early-stage startups while building marketing funnels and processes for the growth stages of any company.
