Let Your Customers Do The Talking

I am a big fan of word of mouth marketing.  I always gather (or give when requested) referrals from friends and family when I need a service or a product.  So it occurred to me why not let our customers do all the talking for us.  Last week we put together this video with one […]

Work Out Your Gym Marketing

My wife has been trying to get me to join her gym for a while now.  Finally I said I would try it out if they had a day or week pass.  You know, get a taste of the place, the classes, equipment etc.  Free trials are very powerful for a number of reasons: You […]

Does Social Media Marketing Pay?

Is it possible to measure the ROI of social media marketing activities? The answer is ‘Yes’, ‘No’ and ‘Why’.  Watch this video to get a better understanding of how using social media marketing can grow your business.  This video should also give you a sense of the ROI of your marketing efforts when done correctly. […]

Marketing Blues at MocaBlue

As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing.  In my opinion a new business owner should focus their efforts on marketing their business. Well it seems that is not always the case…A […]