Shhh! Here’s How to Tap the Power of Secrets in Marketing

Find Your Marketing Secret I am sure that this principle is not a big “secret” to most marketers. But just in case, let me explain the secret to marketing secrets. Do you have the secret solution to a problem that your customers are facing – maybe a problem they do not even know about? Well […]

Marketing Lever or Marketing Crutch?

Building a Marketing Lever People often ask me about marketing levers and how to create them.   A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow.  Do you want more leads? Feed the machine. Want to increase sales? […]

Hope is Not a Marketing Strategy

All too often someone in marketing will say:  “I hope this marketing effort works.”  STOP right there! I suggest you pause all your marketing efforts and take a step back.  If your team is using” hope” to describe their marketing efforts it is time for a deeper dive into how they think about marketing. Hope […]