Startup Founders and Investors, Beware of the Vanity KPI
Vanity can easily overtake wisdom. It usually overtakes common sense. – Julian Casablancas I recently wrote that startups require focus and identified KPIs (Key Performance Indicators) as one area startups should focus on. However, having worked (advised and mentored) a number of different startups with various business models, I have noticed that it is amazing to […]
How a Small Business Can Market like a Large Company
Are you thinking and acting as big as you can? Years ago when I worked for one of Donald Trump’s businesses, I would hear “Think Big” all the time around the office. It was so prevalent it was meaningless. However, I think that the concept can suggest a number of effective marketing angles that many […]
