How the Lowes Twitter Team Closed the Sale – A Social Media Case Study
You’re probably not interested in the details of our home improvement nightmare. Before getting to the marketing point some background will help showcase how the @Lowes Twitter team truly believes in their corporate mission and that they understand how to use social media to grow their business. What Happens When Every Door is a Custom […]
12 CyberMonday Ecommerce and Marketing Failures at Teavana
Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic. Clearly some issues are not […]
Does Social Media Marketing Pay?
Is it possible to measure the ROI of social media marketing activities? The answer is ‘Yes’, ‘No’ and ‘Why’. Watch this video to get a better understanding of how using social media marketing can grow your business. This video should also give you a sense of the ROI of your marketing efforts when done correctly. […]
Marketing Tip for Social Media Marketing and SEO
I noticed that many first time marketers and people starting out in social media marketing often don’t understand effective linking. One benefit of being involved in social media is the ability to build links across the internet (on your blogs, profiles, comments etc) and create your own little web while leaving a trail of backlinks […]
Leverage Social Media Marketing
Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business. Helping people market their business is my “gig”. So I took this opportunity to show them the basics. During the process it occurred to me that […]
Social Media and Social Good
I found this video while checking out my Twitter feed the other day. It is an interesting example of viral marketing, social media and cause related marketing all rolled up into one. Overall a great job by Lands End and Sears. The only downside of this effort is that I could not find a version […]
Marketing Tip – Monitor Your Brand Online Part 2
In my last marketing tip I wrote about how you can use Google Alerts for managing your brand and a few other marketing related ideas. Not too long ago I learned about a new use for Google Alerts. How would you like to know whenever someone links to your blog or site? All you need […]
Marketing Tip – Monitor Your Brand Online
A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing […]
Market Your Business With A Facebook Fan Page
note – updated post to reflect to company in 2010 As a member of Facebook and a fan of a number of pages it seemed like a fun way to keep tabs on various companies and causes. After reading more about fan pages, understanding their place in the social media world and search marketing it […]
