Marketing Tip for Sales People
Spamming marketers is a guaranteed way to fail at sales. But here’s a marketing tip for those who want to succeed. By now most of my readers know I have a “thing” about bad sales calls. Believe me, I know that making cold calls is a hard job. But if it is your job to […]
Thinking Outside The Box
If a marketing services company tells me one more time that their company will “think outside of the box” about our business I might have to slap someone silly. How cliché is the phrase “think outside the box”? Just the other day a sales person called to pitch their services. There were a number of […]
Holiday Cards Are For Average People
How many holiday cards did you get this year? Any stand out? Will you remember any of them in 2 weeks? Next month? Next Year? Don’t get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice. I think if your going to spend the […]
Voice Mail Marketing
I get sales calls daily for every media and marketing company imaginable. I am always amazed at how ineffective many of the sales people are when leaving messages. Most people ramble on as if I care or have time to listen to a full sales pitch on a voice message. A few just leave a […]
