12 CyberMonday Ecommerce and Marketing Failures at Teavana

Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic.  Clearly some issues are not […]

Feeling Blue about Blue Man Group’s marketing

A month or two ago I was asked by an industry friend to look at the Blue Man’s group website and review some of their marketing.  Sure, no problem.  If only every request was that easy. They have some great creative (as you would expect) and brand relevant marketing but that is where it ends.  […]