There Are No Silver Bullets in Marketing

Marketing Silver Bullet - Josef Katz Inbound Marketing and Customer Acquisition

How many times have you heard some version of one of the following? “ABC Company did so and so with great results. . . let’s do that too.” “Katz, Katz and Katz Consulting had a huge success with a client . . . we should hire Katz, Katz and Katz for our business too.” You […]

Hiring a Senior-Level Marketing Professional, Part Four

How to Hire a Marketer to Lead and Grow an Existing Team of Marketers Over the last weeks, I have been offering advice about how to hire the marketing professional who can meet your specific needs.  Today, in my fourth post in the series, we will explore how to hire if . . . You […]

Hiring a Senior-Level Marketing Professional, Part Three

How to Hire a “Big Picture” Marketer Who Can Help You Understand Your Industry and Forge Strategic Partnerships As I have written over the last few weeks, there are a number of valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore the third of those reasons . . . You Need […]

Hiring a Senior-Level Marketing Professional, Part Two…

How to Hire a Senior-Level Marketer Who Can Position Your Business Strategically As I wrote last week, there are only a few valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore another reason . . . You Need a Marketer to Think about Your Business, Position It Effectively, and Solve Marketing […]

Hiring a Senior-Level Marketing Professional, Part One . . .

How to Hire a Senior-Level Marketer for Specific Products or Offerings   Over the years I have spoken to a fair number of people about filling senior-level marketing positions.  Those conversations have happened at companies I worked for, at companies that were potential clients for me, and at companies that have asked me for marketing […]

Do You Offer a Guarantee?

Consumers love guarantees.  Have you ever bought anything of significant value and not asked about a guarantee?  Of course not.  We all do it.  There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]

Direct Marketing Tip – Inspired by Nordstrom – Part 2

This is part 2 of a direct marketing tip inspired by Nordstrom.  As mentioned last time Nordstrom typically has great marketing (I have no idea how successful it is but let’s focus on what we know.) Postcards in direct marketing serve a great purpose and when used strategically they can help drive sales (or any […]

Feeling Blue about Blue Man Group’s marketing

A month or two ago I was asked by an industry friend to look at the Blue Man’s group website and review some of their marketing.  Sure, no problem.  If only every request was that easy. They have some great creative (as you would expect) and brand relevant marketing but that is where it ends.  […]

Stop with the Marketing Buzz Words

Sales people – stop with the marketing buzz words they are just a clear sign you don’t understand marketing. I have posted about sales calls a few times.  However the other day I was on a call and the sales person just tossed out one buzz word after the next.  It was clear to me […]

Work Out Your Gym Marketing

My wife has been trying to get me to join her gym for a while now.  Finally I said I would try it out if they had a day or week pass.  You know, get a taste of the place, the classes, equipment etc.  Free trials are very powerful for a number of reasons: You […]