There Are No Silver Bullets in Marketing
How many times have you heard some version of one of the following? “ABC Company did so and so with great results. . . let’s do that too.” “Katz, Katz and Katz Consulting had a huge success with a client . . . we should hire Katz, Katz and Katz for our business too.” You […]
Hiring a Senior-Level Marketing Professional, Part Four
How to Hire a Marketer to Lead and Grow an Existing Team of Marketers Over the last weeks, I have been offering advice about how to hire the marketing professional who can meet your specific needs. Today, in my fourth post in the series, we will explore how to hire if . . . You […]
Hiring a Senior-Level Marketing Professional, Part Three
How to Hire a “Big Picture” Marketer Who Can Help You Understand Your Industry and Forge Strategic Partnerships As I have written over the last few weeks, there are a number of valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore the third of those reasons . . . You Need […]
Hiring a Senior-Level Marketing Professional, Part Two…
How to Hire a Senior-Level Marketer Who Can Position Your Business Strategically As I wrote last week, there are only a few valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore another reason . . . You Need a Marketer to Think about Your Business, Position It Effectively, and Solve Marketing […]
Hiring a Senior-Level Marketing Professional, Part One . . .
How to Hire a Senior-Level Marketer for Specific Products or Offerings Over the years I have spoken to a fair number of people about filling senior-level marketing positions. Those conversations have happened at companies I worked for, at companies that were potential clients for me, and at companies that have asked me for marketing […]
Hope is Not a Marketing Strategy
All too often someone in marketing will say: “I hope this marketing effort works.” STOP right there! I suggest you pause all your marketing efforts and take a step back. If your team is using” hope” to describe their marketing efforts it is time for a deeper dive into how they think about marketing. Hope […]
The Marketing Process and What Not To Do
Everyone thinks they are a marketing expert (they probably are not) but everyone should not have a say in your marketing. Keep it simple and on point and you will see the return on your efforts. For a great example of how a simple idea can go wrong very fast by having too many people […]
