Band-Aid Marketing
Let’s face facts. Even if you have a strategic marketing plan in place, things are still going to go wrong. How you deal with those problems is what separates successful companies from those that are just putting Band-Aids on their business and marketing problems. Does this Scene Seem Familiar? It’s mid-month and your CEO is […]
Tap the Power of Affiliate Marketing to Generate Profits and Leads
Affiliate marketing doesn’t get the respect it deserves. People say that only works for ecommerce sites, not for retailers, for-profit colleges, or other businesses. It’s just not as sexy as social media, search marketing or today’s other “hot” marketing strategies and very few organizations are digging into it in any big way. But I am […]
Shhh! Here’s How to Tap the Power of Secrets in Marketing
Find Your Marketing Secret I am sure that this principle is not a big “secret” to most marketers. But just in case, let me explain the secret to marketing secrets. Do you have the secret solution to a problem that your customers are facing – maybe a problem they do not even know about? Well […]
Free Lead Generation Webinar
Yes I am conducting a Free Webinar on Lead Generation. It is time for me to share all (or some of) the knowledge in my head… The Title is – 5 Tactics To Create Student Leads That Convert Here are all the details: Wednesday, November 18, 2009 1:00 PM – 2:00 PM EST A major […]
Selling to Leads
Every sales person I know wants more leads to work. Unfortunately, the number of leads is only half of the equation. The number to focus on is your closing rate. Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of […]
Don’t do this
During the last month I requested information online about two relatively high-ticket purchases. I provided my contact information and answered qualifying questions. And then neither company followed up to provide the information I asked for. Too bad, since one of the companies really had me interested. They promised me a free evaluation to help me […]
