What Can You Sell With Direct Marketing?
Years ago on a job interview I was asked a questions about direct response marketing. The question was What Can You Sell With Direct Marketing? Being the “expert” in direct response marketing…I answered “pretty much anything” and then it hit me. The agency had a bottled water client as well as other clients selling consumer […]
Marketing with Postcards – the good, bad and ugly
The postcard has many uses in marketing. Over the last few days I have been thinking a lot about their pros and cons. I figured I would think on this blog and share my list about the simple postcard. A postcard by USPS standards is no larger then 4×6. So when should you use this […]
