Direct Marketing Tip – Inspired by Nordstrom – Part 2
This is part 2 of a direct marketing tip inspired by Nordstrom. As mentioned last time Nordstrom typically has great marketing (I have no idea how successful it is but let’s focus on what we know.) Postcards in direct marketing serve a great purpose and when used strategically they can help drive sales (or any […]
Direct Marketing Tip – Courtesy of Nordstrom – Part 1
This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago. See image below. Nordstrom is a very large marketer. Most of what I have seen would be considered good marketing which is why getting this postcard ruined my expectations and caused me to stop and evaluate the mailing. […]
What Can You Sell With Direct Marketing?
Years ago on a job interview I was asked a questions about direct response marketing. The question was What Can You Sell With Direct Marketing? Being the “expert” in direct response marketing…I answered “pretty much anything” and then it hit me. The agency had a bottled water client as well as other clients selling consumer […]
Marketing with Postcards – the good, bad and ugly
The postcard has many uses in marketing. Over the last few days I have been thinking a lot about their pros and cons. I figured I would think on this blog and share my list about the simple postcard. A postcard by USPS standards is no larger then 4×6. So when should you use this […]
Don’t ask
I get a lot of sales calls. It always amazes me when the sales person forgets all their manners and just talks over you, ignores your time constraints and then drops the ball on the follow-up. Just the other day a media sales rep had me on the phone (I couldn’t get a word in […]
