Direct Marketing Tip – Inspired by Nordstrom – Part 2

This is part 2 of a direct marketing tip inspired by Nordstrom.  As mentioned last time Nordstrom typically has great marketing (I have no idea how successful it is but let’s focus on what we know.) Postcards in direct marketing serve a great purpose and when used strategically they can help drive sales (or any […]

Direct Marketing Tip – Courtesy of Nordstrom – Part 1

This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago.  See image below. Nordstrom is a very large marketer.  Most of what I have seen would be considered good marketing which is why getting this postcard ruined my expectations and caused me to stop and evaluate the mailing. […]

Holiday Cards Are For Average People

How many holiday cards did you get this year? Any stand out? Will you remember any of them in 2 weeks? Next month? Next Year? Don’t get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice.  I think if your going to spend the […]

Cyber Monday Marketing Tip

In my last post Black Friday Marketing Tip I realized I didn’t address retailers who don’t have stores in malls or shopping centers.  If you run a store which is not near a major retailer who is spending thousands on advertising you still have great promotional opportunities for Black Friday and maybe even more relevant […]

Marketing with Postcards – the good, bad and ugly

The postcard has many uses in marketing.  Over the last few days I have been thinking a lot about their pros and cons.  I figured I would think on this blog and share my list about the simple postcard. A postcard by USPS standards is no larger then 4×6.  So when should you use this […]

No thinking required

Let’s face it.  People are lazy.  If given the choice between thinking through a problem and watching TV most people would opt for the TV.  There is nothing wrong with some down time and this is not a judgment about you or your customers, we are all lazy by nature.  Add to this how busy […]

Direct Mail Gone Wild

As you know, I attended DMDays NY last week. I spent a good chunk of my career focused on direct marketing which is why it baffles me every time I go to a direct response conference and the ‘expert’ companies trying to sell their services don’t practice good direct marketing.  It is the old story […]