Tap the Power of Affiliate Marketing to Generate Profits and Leads
Affiliate marketing doesn’t get the respect it deserves. People say that only works for ecommerce sites, not for retailers, for-profit colleges, or other businesses. It’s just not as sexy as social media, search marketing or today’s other “hot” marketing strategies and very few organizations are digging into it in any big way. But I am […]
Shhh! Here’s How to Tap the Power of Secrets in Marketing
Find Your Marketing Secret I am sure that this principle is not a big “secret” to most marketers. But just in case, let me explain the secret to marketing secrets. Do you have the secret solution to a problem that your customers are facing – maybe a problem they do not even know about? Well […]
How a Small Business Can Market like a Large Company
Are you thinking and acting as big as you can? Years ago when I worked for one of Donald Trump’s businesses, I would hear “Think Big” all the time around the office. It was so prevalent it was meaningless. However, I think that the concept can suggest a number of effective marketing angles that many […]
Marketing Lever or Marketing Crutch?
Building a Marketing Lever People often ask me about marketing levers and how to create them. A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow. Do you want more leads? Feed the machine. Want to increase sales? […]
Do You Offer a Guarantee?
Consumers love guarantees. Have you ever bought anything of significant value and not asked about a guarantee? Of course not. We all do it. There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]
