Marketing with Postcards – the good, bad and ugly

January 9, 2008




The postcard has many uses in marketing.  Over the last few days I have been thinking a lot about their pros and cons.  I figured I would think on this blog and share my list about the simple postcard. A postcard by USPS standards is no larger then 4×6.  So when should you use this […]




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Don’t call me stupid

August 21, 2007




The other day someone referred to some of their clients as stupid.  I couldn’t believe it .  Would you insult them in person I asked?  Do they pay your bills? Buy your product or service?  Would you do business with a company that called you stupid? I was (and still am) very frustrated with the […]




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Move the needle

August 16, 2007




If you are marketing a product or service I hope you are measuring the results.  If not, you are missing the boat and you will never know if what you are doing is making a difference in your business. The goal of marketing should be to move the sales needle (or build up a database […]




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The customer is always right

August 15, 2007




You always hear people say the customer is always right, but how often do companies stand by this policy?  Stew Leonards gets it.  They even carved this message into a large rock in front of their stores to make sure it was clear to their customers and employees.  If you are responsible for marketing, sales […]




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Own the customer relationship

July 27, 2007




A while back I posed a question on the DMA’s Customer Relationship Council blog.  I was trying to stir up a conversation on the topic to see if others believed as I do that everyone in an organization owns the customer relationship.  Many people may believe this is the sole responsibility of marketing, sales, customer […]




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Don’t ask

July 22, 2007




I get a lot of sales calls.  It always amazes me when the sales person forgets all their manners and just talks over you, ignores your time constraints and then drops the ball on the follow-up.  Just the other day a media sales rep had me on the phone (I couldn’t get a word in […]




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No thinking required

July 17, 2007




Let’s face it.  People are lazy.  If given the choice between thinking through a problem and watching TV most people would opt for the TV.  There is nothing wrong with some down time and this is not a judgment about you or your customers, we are all lazy by nature.  Add to this how busy […]




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Direct Mail Gone Wild

June 25, 2007




As you know, I attended DMDays NY last week. I spent a good chunk of my career focused on direct marketing which is why it baffles me every time I go to a direct response conference and the ‘expert’ companies trying to sell their services don’t practice good direct marketing.  It is the old story […]




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Trade shows

June 19, 2007




Today I attended DMDaysNY.  I think trade shows and industry conferences play an important role in any industry.  These events are perfect places for educational, product launch, and  networking opportunities.  I would recommend you attend any event before exhibiting.  If you can’t attend the event then talk to others who have attended to make sure […]




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Don’t do this

June 14, 2007




During the last month I requested information online about two relatively high-ticket purchases. I provided my contact information and answered qualifying questions. And then neither company followed up to provide the information I asked for. Too bad, since one of the companies really had me interested. They promised me a free evaluation to help me […]




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