Marketing Tip for Social Media Marketing and SEO

January 3, 2010




I noticed that many first time marketers and people starting out in social media marketing often don’t understand effective linking.  One benefit of being involved in social media is the ability to build links across the internet (on your blogs, profiles, comments etc) and create your own little web while leaving a trail of backlinks […]




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Leverage Social Media Marketing

December 31, 2009




Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business.  Helping people market their business is my “gig”.  So I took this opportunity to show them the basics.  During the process it occurred to me that […]




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Marketing Blues at MocaBlue

December 17, 2009




As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing.  In my opinion a new business owner should focus their efforts on marketing their business. Well it seems that is not always the case…A […]




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What Can You Sell With Direct Marketing?

December 3, 2009




Years ago on a job interview I was asked a questions about direct response marketing.  The question was What Can You Sell With Direct Marketing?  Being the “expert” in direct response marketing…I answered “pretty much anything” and then it hit me.  The agency had a bottled water client as well as other clients selling consumer […]




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Cyber Monday Marketing Tip

November 29, 2009




In my last post Black Friday Marketing Tip I realized I didn’t address retailers who don’t have stores in malls or shopping centers.  If you run a store which is not near a major retailer who is spending thousands on advertising you still have great promotional opportunities for Black Friday and maybe even more relevant […]




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Using Postcards To Market Your Business

November 28, 2009




The postcard has many uses in marketing.  Over the last few days I have been thinking a lot about their pros and cons.  Here are some of my thoughts about the simple postcard as a direct mail powerhouse. A postcard by USPS standards is no larger then 4×6.  So when should you use this potentially […]




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Black Friday Marketing Tip

November 27, 2009




I realize many retailers don’t want to participate in the Black Friday madness (opening up at 5AM or slashing prices on a few key items etc) but if you have a retail business and you are located near any retailers who are participating in the Black Friday promotion jump on the board and grab some […]




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Social Media and Social Good

November 26, 2009




I found this video while checking out my Twitter feed the other day.  It is  an interesting example of viral marketing, social media and cause related marketing all rolled up into one.  Overall a great job by Lands End and Sears.  The only downside of this effort is that I could not find a version […]




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Free Lead Generation Webinar

November 12, 2009




Yes I am conducting a Free Webinar on Lead Generation.  It is time for me to share all (or some of) the knowledge in my head… The Title is – 5 Tactics To Create Student Leads That Convert Here are all the details: Wednesday, November 18, 2009 1:00 PM – 2:00 PM EST A major […]




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5 Tactics To Create Student Leads That Convert – FREE webinar

November 12, 2009




Join Us For A Free Webinar. 5 Tactics To Create Student Leads That Convert A major mistake that many marketers make is spending money needlessly to attain leads that end up being unqualified. Attend this lead generation webinar and learn how to locate qualified leads that convert—without sacrificing your budget with paid sources. In this […]




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