Feeling Blue about Blue Man Group’s marketing

September 23, 2013




A month or two ago I was asked by an industry friend to look at the Blue Man’s group website and review some of their marketing.  Sure, no problem.  If only every request was that easy. They have some great creative (as you would expect) and brand relevant marketing but that is where it ends.  […]




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Great Press for Online College Courses

November 8, 2010




When you do things well, sooner or later reporters and bloggers start to notice. That explains why in the last week alone, StraighterLine has been attracting a lot of attention and making news. If you want to take online college classes check out these stories: “Money Talks: College for $1,000 a Year,” a post on […]




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20 Plus Direct Marketing Dos and Don’ts

October 19, 2010




20 Plus Direct Marketing Dos and Don’ts In a previous post I gave you five direct mail tips to improve your direct marketing efforts.  Here is a list of direct marketing dos and don’ts that should help you improve your marketing results: Do: Focus on your target audience as well as who you don’t want […]




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Stop with the Marketing Buzz Words

October 15, 2010




Sales people – stop with the marketing buzz words they are just a clear sign you don’t understand marketing. I have posted about sales calls a few times.  However the other day I was on a call and the sales person just tossed out one buzz word after the next.  It was clear to me […]




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5 Direct Mail Tips

September 19, 2010




5 Direct Mail Tips To Improve Your Marketing Results Here are a few direct mail tips to improve your marketing results. Direct Mail has been beaten up over the years by the press for being junk (a term I really hate) for  creating large amounts of waste and in general is considered less glamorous then […]




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Let Your Customers Do The Talking

August 24, 2010




I am a big fan of word of mouth marketing.  I always gather (or give when requested) referrals from friends and family when I need a service or a product.  So it occurred to me why not let our customers do all the talking for us.  Last week we put together this video with one […]




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Work Out Your Gym Marketing

April 7, 2010




My wife has been trying to get me to join her gym for a while now.  Finally I said I would try it out if they had a day or week pass.  You know, get a taste of the place, the classes, equipment etc.  Free trials are very powerful for a number of reasons: You […]




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Lead Generation in Higher Education: The Buyer’s Dilemma – Live on BlogTalkRadio

March 12, 2010




One of our main areas of focus is Education Marketing.  So we naturally accepted the invitation to join the founder of the LinkedIN group .eduMarketer with this new radio show.  The show will cover many topics related to marketing educational products, services and programs. Please join us live on Blog Talk Radio for the first […]




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Does Social Media Marketing Pay?

January 17, 2010




Is it possible to measure the ROI of social media marketing activities? The answer is ‘Yes’, ‘No’ and ‘Why’.  Watch this video to get a better understanding of how using social media marketing can grow your business.  This video should also give you a sense of the ROI of your marketing efforts when done correctly. […]




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Holiday Cards Are For Average People

January 4, 2010




How many holiday cards did you get this year? Any stand out? Will you remember any of them in 2 weeks? Next month? Next Year? Don’t get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice.  I think if your going to spend the […]




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