Sales Calls Gone Wild

February 5, 2009

It seems that as the economy has turned south the number of unsolicited sales calls I receive has gone up. Many of these calls hit our customer service team first so to help everyone save time I have implemented the following process.  My advice to any marketing profession is to do the same thing as [...]

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Cause Related Marketing – Giving Back

November 27, 2008

Today I am spending some time catching up on blog reading and one by Seth Godin caught my eye.  He posted a holiday shopping guide and one recommendation was not to buy from big brands or big stores.  The reason he gives is that they don’t care about you, or the things you care about [...]

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Marketing Commercial Real Estate Investing 101 Book

November 18, 2008

I have participated in a number of book launches over the years.  Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book. Today we launched our marketing effort [...]

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Monitor Your Brand Online Part 3

October 20, 2008

I have been “playing around” with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter.  In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Twitter search allows [...]

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Selling to Leads

July 31, 2008

Every sales person I know wants more leads to work. Unfortunately, the number of leads is only half of the equation. The number to focus on is your closing rate. Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of [...]

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The Marketing Process and What Not To Do

July 30, 2008

Everyone thinks they are a marketing expert (they probably are not) but everyone should not have a say in your marketing. Keep it simple and on point and you will see the return on your efforts. For a great example of how a simple idea can go wrong very fast by having too many people [...]

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How To Get Rich Books

June 26, 2008

At Trump University I conducted a number of book marketing efforts but today a book ad caught my eye. The title of the book How To Get Rich by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about. The ad’s headline is You’ll Never Get Rich [...]

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Savvy Networking

June 24, 2008

Andrea Nierenberg is a professional networker. She has written a number of books on the subject and just the other day I started to read her latest book Savvy Networking 118 Fast and Effective Tips for Business Success. This book is for anyone who needs to grow their business, market themselves, get clients, sell anything [...]

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Using Bullets and Buttons To Sell

June 18, 2008

Over the last few weeks I ran a multivariate test on one of our registration pages. The final results are still being worked on but some of the initial findings are worth sharing. Here are a few key areas everyone could probably benefit from when building out web pages or writing sales copy. Be very [...]

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We Know Our Business Best

May 31, 2008

How often do you hear an executive struggling with a marketing problem and not wanting to hire an agency or additional resources declare: “We know our business better then any outside agency” Of course not and that is exactly why you should hire an outside resource.  You know your business and how to run it [...]

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