How a Small Business Can Market like a Large Company

March 17, 2015

Are you thinking and acting as big as you can? Years ago when I worked for one of Donald Trump’s businesses, I would hear “Think Big” all the time around the office.  It was so prevalent it was meaningless.  However, I think that the concept can suggest a number of effective marketing angles that many […]

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Marketing Lever or Marketing Crutch?

March 10, 2015

Building a Marketing Lever People often ask me about marketing levers and how to create them.   A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow.  Do you want more leads? Feed the machine. Want to increase sales? […]

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Do You Offer a Guarantee?

March 3, 2015

Consumers love guarantees.  Have you ever bought anything of significant value and not asked about a guarantee?  Of course not.  We all do it.  There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]

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Marketing Tip for Sales People

February 26, 2015

Spamming marketers is a guaranteed way to fail at sales. But here’s a marketing tip for those who want to succeed. By now most of my readers know I have a “thing” about bad sales calls. Believe me, I know that making cold calls is a hard job. But if it is your job to […]

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How the Lowes Twitter Team Closed the Sale – A Social Media Case Study

December 9, 2013

You’re probably not interested in the details of our home improvement nightmare.  Before getting to the marketing point some background will help showcase how the @Lowes Twitter team truly believes in their corporate mission and that they understand how to use social media to grow their business. What Happens When Every Door is a Custom […]

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12 CyberMonday Ecommerce and Marketing Failures at Teavana

December 3, 2013

Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic.  Clearly some issues are not […]

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Direct Marketing Tip – Inspired by Nordstrom – Part 2

November 14, 2013

This is part 2 of a direct marketing tip inspired by Nordstrom.  As mentioned last time Nordstrom typically has great marketing (I have no idea how successful it is but let’s focus on what we know.) Postcards in direct marketing serve a great purpose and when used strategically they can help drive sales (or any […]

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Direct Marketing Tip – Courtesy of Nordstrom – Part 1

November 13, 2013

This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago.  See image below. Nordstrom is a very large marketer.  Most of what I have seen would be considered good marketing which is why getting this postcard ruined my expectations and caused me to stop and evaluate the mailing. […]

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Hope is Not a Marketing Strategy

October 28, 2013

All too often someone in marketing will say:  “I hope this marketing effort works.”  STOP right there! I suggest you pause all your marketing efforts and take a step back.  If your team is using” hope” to describe their marketing efforts it is time for a deeper dive into how they think about marketing. Hope […]

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Thinking Outside The Box

October 22, 2013

If a marketing services company tells me one more time that their company will “think outside of the box” about our business I might have to slap someone silly. How cliché is the phrase “think outside the box”? Just the other day a sales person called to pitch their services.  There were a number of […]

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