Comments for Marketing Maestro

Comment on Cause Related Marketing – Giving Back by Charity Watchdogs, Social Services, and Cause-related Marketing. | pppm280w11

Mon, 24 Jan 2011 02:38:39 +0000

[...] http://josefkatz.com/2008/11/27/cause-related-marketing-giving-back/ This entry was posted in Uncategorized. Bookmark the permalink. ← Week 3: Sydney P. LikeBe the first to like this post. [...]

Comment on Stop with the Marketing Buzz Words by Rina Wallace

Rina Wallace — Thu, 06 Jan 2011 23:26:27 +0000

I was talking to my sister about this earlier today and we tried to distill it down to the main consumer segments to look for and I found this article which really opened my eyes to who I was marketing towards.

Here are the segments defined:

1) Strivers: Place more emphasis on material and professional goals.
2) Devouts: Tradition & duty are very important.
3) Altruists: Interested in social issues & social welfare.
4) Intimates: Value close personal & family relationships.
5) Fun Seekers: High consumption of restaurants, bars, & movies.
6) Creatives: Strong interest in education, knowledge, & technology.

See the article here http://outtoown.com/2010/11/02/strategic-marketing-segmentation-the-6-consumer-segments/

Comment on Stop with the Marketing Buzz Words by Bonnie Berridge

Bonnie Berridge — Tue, 04 Jan 2011 05:04:35 +0000

Josef,

I like this post – - I’m a “saleswoman” myself and you’ve definitely hit the nail on the head. From someone on the other side of the spectrum, throwing out buzz words will get you nowhere…

Thanks for telling it like it is.

Bonnie

Comment on Stop with the Marketing Buzz Words by jkatz

jkatz — Sun, 17 Oct 2010 16:24:07 +0000

Bob, You know the saying. We have two ears and one mouth and we should use them in that proportion.

Comment on Stop with the Marketing Buzz Words by Bob Portaro

Bob Portaro — Sun, 17 Oct 2010 15:07:15 +0000

Thanks Josef. I hate using buzzwords more than anyone. I like simple and articulate communication and have always thought a good salesperson should listen more than talk.

Regards,

Bob

Comment on Stop with the Marketing Buzz Words by jkatz

jkatz — Sun, 17 Oct 2010 13:21:34 +0000

Sales Guy Bob,
Very cute but I am sure you know you are not the typical sales guy. Just the fact we have done business together should tell you that much.

Comment on Stop with the Marketing Buzz Words by Bob Portaro

Bob Portaro — Fri, 15 Oct 2010 21:33:47 +0000

Josef,
I represent an Integrated marketing company that has a unique CRM solution. It combines aspects of Viral Marketing to give you a 360 view of the customer. Considering you are an Innovative Marketing Company, we thought you could use of tools, for not only Organic growth, but new business development.

We can help you with any Grass rots efforts you are undertaking. Having seen how the Twitter effect is changing the business landscape, we know that Our market is right for your target audience.

There, I got them all in.

So when do you think we can get a contract signed?

Sales Guy Bob.

Comment on Holiday Cards Are For Average People by David Fife

David Fife — Wed, 13 Oct 2010 13:58:27 +0000

Well said. Sending cards just at Christmas seems more of a chore now… and I wonder if clients appreciate it as much as receiving a card on their birthday, for example.

Comment on Win A Donald Trump Autographed Book by Adabelle Suarez

Adabelle Suarez — Tue, 04 May 2010 23:56:42 +0000

Mr.Trump ,
Congratulations for your new book !
I hope to have a signed copy
I admire you

I feel like a champion because I never give up,
I always concentrate in my dreams and my values

Adabelle Suarez
Miami Beach

Comment on How You Can Connect With Donald Trump and Trump University by Sandy Williams

Sandy Williams — Fri, 05 Feb 2010 10:57:29 +0000

Organizing for America Glorious Days is going “SOCIAL.” Building, defining target market, identifying specific opportunities, and the power of working with a personal coach. Thanks, Josef for “Active Rain”.