Startup Founders and Investors, Beware of the Vanity KPI
Vanity can easily overtake wisdom. It usually overtakes common sense. – Julian Casablancas I recently wrote that startups require focus and identified KPIs (Key Performance Indicators) as one area startups should focus on. However, having worked (advised and mentored) a number of different startups with various business models, I have noticed that it is amazing to […]
Using Bullets and Buttons To Sell
Over the last few weeks I ran a multivariate test on one of our registration pages. The final results are still being worked on but some of the initial findings are worth sharing. Here are a few key areas everyone could probably benefit from when building out web pages or writing sales copy. Be very […]
Move the needle
If you are marketing a product or service I hope you are measuring the results. If not, you are missing the boat and you will never know if what you are doing is making a difference in your business. The goal of marketing should be to move the sales needle (or build up a database […]
