Is it possible to measure the ROI of social media marketing activities?

The answer is ‘Yes’, ‘No’ and ‘Why’.  Watch this video to get a better understanding of how using social media marketing can grow your business.  This video should also give you a sense of the ROI of your marketing efforts when done correctly.

BTW- you don’t have to be a big corporation to start a social media marketing effort. In fact small businesses and entrepreneurs might have an advantage when using social media marketing.

If you are not already using social media marketing give it a try and let me know what you experience.  I think once you get started using social media to market your business you will be hooked and glad you started.

…and remember to have fun.

Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business.  Helping people market their business is my “gig”.  So I took this opportunity to show them the basics.  During the process it occurred to me that I can share this info via a free webinar so more people could benefit.  So if you are interested check out:

Grow Your Business with Social Media Marketing

Here is the description of what I plan to cover:

If you’re not using Twitter, Facebook, and LinkedIn to grow your business—it is time to start. Implementing a Social Media Marketing strategy is the key to exponentially growing your business without breaking your budget.   If you want to set yourself apart from the competition you need to know how to harness the power of social media channels to connect with your target audience.

During this FREE Social Media Marketing Webinar learn how to:

• Use Social Media to promote yourself and your business
• Manage your online reputation
• Develop a dialog with your target audience
• Acquire new and qualified contacts for your business
• Harness Social Media to drive traffic to your company and implement effective SEO strategies
• Establish yourself as an authority in your field
• Get turned on to niche sites you’ve never heard of—which may be more valuable for your business than the major social networking sites

Register for the Social Media Marketing webinar and learn how to grow your business.

If you thought social media was just a fad watch this video.

Trump University is going social!

Here are some terrific ways for you to connect with Trump University their members and fans and even Donald Trump.

The Trump University Blog
Now you know I had to mention Mr. Trump’s blog. Not only do you get to hear from Donald Trump himself. You also get to read posts from lots of highly respected wealth building, business and real estate experts. You can even join the conversation that takes place in the comments of every post.

Trump University Podcast
What’s a podcast? It’s like an Internet radio show. Listen to Trump University’s collection of podcast. Episodes cover everything from wealth building to real estate to business planning and personal growth.

Active Rain
We set up a Trump University group on Active Rain. Join in and share your posts in the Donald Trump Fan group.

Twitter
Twitter is all the rage. People are calling it the biggest thing since Google. So what’s Twitter? It’s a amazing live 24/7 conversation. Users jump in and out and talk about anything under the sun. The magic of Twitter is that you can follow almost anyone and anyone can follow your messages, called tweets. When people with the same interests all follow each other they become a powerful community. To get started, visit Trump University on Twitter. Also, try TweetDeck (http://www.tweetdeck.com) to follow the entire conversation live on your computer desktop.

Facebook
Last month we opened the Trump University Facebook Fan Page. Facebook is the largest community on the Internet where all sorts of people share ideas, talk about what their doing, and celebrate victories. If you’re not on Facebook you should be. And, of course, you should join the Trump University Fan Page.

What are your favorite Internet communities? Why?

Related posts:
Facebook Fan Pages Work
Twitting Around

note – updated post to reflect to company in 2010

As a member of Facebook and a fan of a number of pages it seemed like a fun way to keep tabs on various companies and causes.  After reading more about fan pages, understanding their place in the social media world and search marketing it was time to set StraighterLine up with a fan page.

Why create a fan page?  Here are a few reasons:

1. Google finds the pages (and in case that is not enough here are a few more reasons…)
2. A fan page is a fun way to show your corporate personality.
3. There is hype around Facebook for a reason. Lots and lots of people use the platform so it can’t hurt to be where all the action is taken place.
4. It is a great way to create a two way communication channel with your clients and potential clients.

I created this page to support StraighterLine: StraighterLine Facebook Fans

If you have any feedback or thoughts please share them with a comment. It is fascinating to watch the page grow with almost zero marketing.  If you have a business it is a fun way to interact with your clients, prospects and of course fans. In case you missed the memo… social media works!

Why become a fan?
Fans will be the first to know about special events, offers, opportunities to work with us and inside info we decide to “leak” etc. So check us out StraighterLine Fans on Facebook.