Marketing Tip for Sales People
Spamming marketers is a guaranteed way to fail at sales. But here’s a marketing tip for those who want to succeed. By now most of my readers know I have a “thing” about bad sales calls. Believe me, I know that making cold calls is a hard job. But if it is your job to […]
Thinking Outside The Box
If a marketing services company tells me one more time that their company will “think outside of the box” about our business I might have to slap someone silly. How cliché is the phrase “think outside the box”? Just the other day a sales person called to pitch their services. There were a number of […]
Stop with the Marketing Buzz Words
Sales people – stop with the marketing buzz words they are just a clear sign you don’t understand marketing. I have posted about sales calls a few times. However the other day I was on a call and the sales person just tossed out one buzz word after the next. It was clear to me […]
Sales Calls Gone Wild
It seems that as the economy has turned south the number of unsolicited sales calls I receive has gone up. Many of these calls hit our customer service team first so to help everyone save time I have implemented the following process. My advice to any marketing profession is to do the same thing as […]
Selling to Leads
Every sales person I know wants more leads to work. Unfortunately, the number of leads is only half of the equation. The number to focus on is your closing rate. Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of […]
Give Me More Leads
As a marketer I get requests from sales teams all the time. We need more leads! The only issue with this request is that the number of leads is only half of the equation. The number to focus on is your conversion/close rate. From that number you can work back and determine the optimal number […]
Voice Mail Marketing
I get sales calls daily for every media and marketing company imaginable. I am always amazed at how ineffective many of the sales people are when leaving messages. Most people ramble on as if I care or have time to listen to a full sales pitch on a voice message. A few just leave a […]
Don’t call me stupid
The other day someone referred to some of their clients as stupid. I couldn’t believe it . Would you insult them in person I asked? Do they pay your bills? Buy your product or service? Would you do business with a company that called you stupid? I was (and still am) very frustrated with the […]
Don’t ask
I get a lot of sales calls. It always amazes me when the sales person forgets all their manners and just talks over you, ignores your time constraints and then drops the ball on the follow-up. Just the other day a media sales rep had me on the phone (I couldn’t get a word in […]
