Feeling Blue about Blue Man Group’s marketing
A month or two ago I was asked by an industry friend to look at the Blue Man’s group website and review some of their marketing. Sure, no problem. If only every request was that easy. They have some great creative (as you would expect) and brand relevant marketing but that is where it ends. […]
Let Your Customers Do The Talking
I am a big fan of word of mouth marketing. I always gather (or give when requested) referrals from friends and family when I need a service or a product. So it occurred to me why not let our customers do all the talking for us. Last week we put together this video with one […]
Work Out Your Gym Marketing
My wife has been trying to get me to join her gym for a while now. Finally I said I would try it out if they had a day or week pass. You know, get a taste of the place, the classes, equipment etc. Free trials are very powerful for a number of reasons: You […]
Holiday Cards Are For Average People
How many holiday cards did you get this year? Any stand out? Will you remember any of them in 2 weeks? Next month? Next Year? Don’t get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice. I think if your going to spend the […]
Marketing Blues at MocaBlue
As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing. In my opinion a new business owner should focus their efforts on marketing their business. Well it seems that is not always the case…A […]
The Marketing Process and What Not To Do
Everyone thinks they are a marketing expert (they probably are not) but everyone should not have a say in your marketing. Keep it simple and on point and you will see the return on your efforts. For a great example of how a simple idea can go wrong very fast by having too many people […]
We Know Our Business Best
How often do you hear an executive struggling with a marketing problem and not wanting to hire an agency or additional resources declare: “We know our business better then any outside agency” Of course not and that is exactly why you should hire an outside resource. You know your business and how to run it […]
Voice Mail Marketing
I get sales calls daily for every media and marketing company imaginable. I am always amazed at how ineffective many of the sales people are when leaving messages. Most people ramble on as if I care or have time to listen to a full sales pitch on a voice message. A few just leave a […]
Trade shows
Today I attended DMDaysNY. I think trade shows and industry conferences play an important role in any industry. These events are perfect places for educational, product launch, and networking opportunities. I would recommend you attend any event before exhibiting. If you can’t attend the event then talk to others who have attended to make sure […]
