Marketing Lever or Marketing Crutch?
Building a Marketing Lever People often ask me about marketing levers and how to create them. A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow. Do you want more leads? Feed the machine. Want to increase sales? […]
Do You Offer a Guarantee?
Consumers love guarantees. Have you ever bought anything of significant value and not asked about a guarantee? Of course not. We all do it. There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]
Hope is Not a Marketing Strategy
All too often someone in marketing will say: “I hope this marketing effort works.” STOP right there! I suggest you pause all your marketing efforts and take a step back. If your team is using” hope” to describe their marketing efforts it is time for a deeper dive into how they think about marketing. Hope […]
Feeling Blue about Blue Man Group’s marketing
A month or two ago I was asked by an industry friend to look at the Blue Man’s group website and review some of their marketing. Sure, no problem. If only every request was that easy. They have some great creative (as you would expect) and brand relevant marketing but that is where it ends. […]
No thinking required
Let’s face it. People are lazy. If given the choice between thinking through a problem and watching TV most people would opt for the TV. There is nothing wrong with some down time and this is not a judgment about you or your customers, we are all lazy by nature. Add to this how busy […]
