RetireTech A Great Example of Event Marketing
Wow Wow Wow! What a day we had yesterday with Nassau Financial Group at re/imagine RetireTech summit 2.0 at Capgemini Financial Services Paul Tyler and Laura Dinan Haber knocked it out of the park and pulled together over 43 panelists/speakers for this one-day event. Here is just a snapshot of the content covered:– State of Innovation in Insurance and the Mind of the […]
Direct Mail Gone Wild
You’ve got mail… Are you ready for a quick test of direct marketing best practices? How many “issues”, problems, or concerns (call them what you want) can you spot in this direct mail postcard? I’ll give you the first two since they are not visually obvious (and IMO probably the most problematic).1) The person this […]
Startup Founders and Investors, Beware of the Vanity KPI
Vanity can easily overtake wisdom. It usually overtakes common sense. – Julian Casablancas I recently wrote that startups require focus and identified KPIs (Key Performance Indicators) as one area startups should focus on. However, having worked (advised and mentored) a number of different startups with various business models, I have noticed that it is amazing to […]
Band-Aid Marketing
Let’s face facts. Even if you have a strategic marketing plan in place, things are still going to go wrong. How you deal with those problems is what separates successful companies from those that are just putting Band-Aids on their business and marketing problems. Does this Scene Seem Familiar? It’s mid-month and your CEO is […]
How to Get Tons of New Users for Your New Mobile App
I was recently interviewed by Matt Frary for his Podcast “Chaos Makes Sense” to talk about my success growing a social media app’s user base in a crowded market. We had some fun talking about social media and digital marketing. You can listen to the whole thing and let me know what you think. After […]
There Are No Silver Bullets in Marketing
How many times have you heard some version of one of the following? “ABC Company did so and so with great results. . . let’s do that too.” “Katz, Katz and Katz Consulting had a huge success with a client . . . we should hire Katz, Katz and Katz for our business too.” You […]
Hiring a Senior-Level Marketing Professional, Part Four
How to Hire a Marketer to Lead and Grow an Existing Team of Marketers Over the last weeks, I have been offering advice about how to hire the marketing professional who can meet your specific needs. Today, in my fourth post in the series, we will explore how to hire if . . . You […]
Hiring a Senior-Level Marketing Professional, Part Three
How to Hire a “Big Picture” Marketer Who Can Help You Understand Your Industry and Forge Strategic Partnerships As I have written over the last few weeks, there are a number of valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore the third of those reasons . . . You Need […]
Hiring a Senior-Level Marketing Professional, Part One . . .
How to Hire a Senior-Level Marketer for Specific Products or Offerings Over the years I have spoken to a fair number of people about filling senior-level marketing positions. Those conversations have happened at companies I worked for, at companies that were potential clients for me, and at companies that have asked me for marketing […]
How a Small Business Can Market like a Large Company
Are you thinking and acting as big as you can? Years ago when I worked for one of Donald Trump’s businesses, I would hear “Think Big” all the time around the office. It was so prevalent it was meaningless. However, I think that the concept can suggest a number of effective marketing angles that many […]
