Tap the Power of Affiliate Marketing to Generate Profits and Leads
Affiliate marketing doesn’t get the respect it deserves. People say that only works for ecommerce sites, not for retailers, for-profit colleges, or other businesses. It’s just not as sexy as social media, search marketing or today’s other “hot” marketing strategies and very few organizations are digging into it in any big way. But I am […]
Shhh! Here’s How to Tap the Power of Secrets in Marketing
Find Your Marketing Secret I am sure that this principle is not a big “secret” to most marketers. But just in case, let me explain the secret to marketing secrets. Do you have the secret solution to a problem that your customers are facing – maybe a problem they do not even know about? Well […]
There Are No Silver Bullets in Marketing
How many times have you heard some version of one of the following? “ABC Company did so and so with great results. . . let’s do that too.” “Katz, Katz and Katz Consulting had a huge success with a client . . . we should hire Katz, Katz and Katz for our business too.” You […]
Do You Offer a Guarantee?
Consumers love guarantees. Have you ever bought anything of significant value and not asked about a guarantee? Of course not. We all do it. There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]
Great Press for Online College Courses
When you do things well, sooner or later reporters and bloggers start to notice. That explains why in the last week alone, StraighterLine has been attracting a lot of attention and making news. If you want to take online college classes check out these stories: “Money Talks: College for $1,000 a Year,” a post on […]
Lead Generation in Higher Education: The Buyer’s Dilemma – Live on BlogTalkRadio
One of our main areas of focus is Education Marketing. So we naturally accepted the invitation to join the founder of the LinkedIN group .eduMarketer with this new radio show. The show will cover many topics related to marketing educational products, services and programs. Please join us live on Blog Talk Radio for the first […]
5 Tactics To Create Student Leads That Convert – FREE webinar
Join Us For A Free Webinar. 5 Tactics To Create Student Leads That Convert A major mistake that many marketers make is spending money needlessly to attain leads that end up being unqualified. Attend this lead generation webinar and learn how to locate qualified leads that convert—without sacrificing your budget with paid sources. In this […]
