From the category archives:

Direct Marketing

Move the needle

by Josef Katz on August 16, 2007

in Direct Marketing,Testing and Metrics

Don’t ask

by Josef Katz on July 22, 2007

in Direct Marketing,sales

No thinking required

by Josef Katz on July 17, 2007

in Direct Marketing,Marketing Strategy

Direct Mail Gone Wild

by Josef Katz on June 25, 2007

in Direct Marketing