Direct Mail Gone Wild
You’ve got mail… Are you ready for a quick test of direct marketing best practices? How many “issues”, problems, or concerns (call them what you want) can you spot in this direct mail postcard? I’ll give you the first two since they are not visually obvious (and IMO probably the most problematic).1) The person this […]
Hiring a Senior-Level Marketing Professional, Part Four
How to Hire a Marketer to Lead and Grow an Existing Team of Marketers Over the last weeks, I have been offering advice about how to hire the marketing professional who can meet your specific needs. Today, in my fourth post in the series, we will explore how to hire if . . . You […]
Hiring a Senior-Level Marketing Professional, Part Three
How to Hire a “Big Picture” Marketer Who Can Help You Understand Your Industry and Forge Strategic Partnerships As I have written over the last few weeks, there are a number of valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore the third of those reasons . . . You Need […]
Hiring a Senior-Level Marketing Professional, Part Two…
How to Hire a Senior-Level Marketer Who Can Position Your Business Strategically As I wrote last week, there are only a few valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore another reason . . . You Need a Marketer to Think about Your Business, Position It Effectively, and Solve Marketing […]
Direct Marketing Tip – Inspired by Nordstrom – Part 2
This is part 2 of a direct marketing tip inspired by Nordstrom. As mentioned last time Nordstrom typically has great marketing (I have no idea how successful it is but let’s focus on what we know.) Postcards in direct marketing serve a great purpose and when used strategically they can help drive sales (or any […]
Direct Marketing Tip – Courtesy of Nordstrom – Part 1
This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago. See image below. Nordstrom is a very large marketer. Most of what I have seen would be considered good marketing which is why getting this postcard ruined my expectations and caused me to stop and evaluate the mailing. […]
20 Plus Direct Marketing Dos and Don’ts
20 Plus Direct Marketing Dos and Don’ts In a previous post I gave you five direct mail tips to improve your direct marketing efforts. Here is a list of direct marketing dos and don’ts that should help you improve your marketing results: Do: Focus on your target audience as well as who you don’t want […]
5 Direct Mail Tips
5 Direct Mail Tips To Improve Your Marketing Results Here are a few direct mail tips to improve your marketing results. Direct Mail has been beaten up over the years by the press for being junk (a term I really hate) for creating large amounts of waste and in general is considered less glamorous then […]
What Can You Sell With Direct Marketing?
Years ago on a job interview I was asked a questions about direct response marketing. The question was What Can You Sell With Direct Marketing? Being the “expert” in direct response marketing…I answered “pretty much anything” and then it hit me. The agency had a bottled water client as well as other clients selling consumer […]
Using Postcards To Market Your Business
The postcard has many uses in marketing. Over the last few days I have been thinking a lot about their pros and cons. Here are some of my thoughts about the simple postcard as a direct mail powerhouse. A postcard by USPS standards is no larger then 4×6. So when should you use this potentially […]
