Marketing Lever or Marketing Crutch?

Building a Marketing Lever People often ask me about marketing levers and how to create them.   A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow.  Do you want more leads? Feed the machine. Want to increase sales? […]

Do You Offer a Guarantee?

Consumers love guarantees.  Have you ever bought anything of significant value and not asked about a guarantee?  Of course not.  We all do it.  There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]