I found this video while checking out my Twitter feed the other day.  It is  an interesting example of viral marketing, social media and cause related marketing all rolled up into one.  Overall a great job by Lands End and Sears.  The only downside of this effort is that I could not find a version of the video on YouTube.  When you watch the video you will see why but I think they could have made a version for YouTube with a minor change and it would have helped people spread the word.

WatchThe Big Warm Up from Sears and Lands End.

PS – Check out their micorsite for more info on this effort and other connections to social media.

Today I am spending some time catching up on blog reading and one by Seth Godin caught my eye.  He posted a holiday shopping guide and one recommendation was not to buy from big brands or big stores.  The reason he gives is that they don’t care about you, or the things you care about and that there are alternatives to every ‘big’ category.  Toms Shoes is an alternative to the shoe category and they have an interesting mission.  Watch this video for more info.

Interesting right?  Great video too.  I was moved to grab one of their banners and help spread the marketing message.

Shoes, who would have thought you should be thankful for shoes?

Is there anything in your marketing or corporate mission that is cause related?