Social Media and Social Good
I found this video while checking out my Twitter feed the other day. It is an interesting example of viral marketing, social media and cause related marketing all rolled up into one. Overall a great job by Lands End and Sears. The only downside of this effort is that I could not find a version […]
Cause Related Marketing – Giving Back
Today I am spending some time catching up on blog reading and one by Seth Godin caught my eye. He posted a holiday shopping guide and one recommendation was not to buy from big brands or big stores. The reason he gives is that they don’t care about you, or the things you care about […]
