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	<title>Marketing Maestro &#187; Book Marketing</title>
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		<title>Win A Donald Trump Autographed Book</title>
		<link>http://josefkatz.com/2009/05/04/win-a-donald-trump-autographed-book/</link>
		<comments>http://josefkatz.com/2009/05/04/win-a-donald-trump-autographed-book/#comments</comments>
		<pubDate>Mon, 04 May 2009 21:02:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Trump University]]></category>

		<guid isPermaLink="false">http://josefkatz.com/?p=16</guid>
		<description><![CDATA[I guess my post last week (on Active Rain) Advice For Real Estate Agents, New Contest and Free Events didn&#8217;t get noticed&#8230;I know there are some Donald Trump Fans around who would like to get a free signed copy of Donald Trump&#8217;s newest book.  So here are the details: Mr Trump&#8217;s new book Think Like [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I guess my post last week (on Active Rain) <a rel="bookmark" href="http://activerain.com/blogsview/1050804/Advice-For-Real-Estate-Agents-New-Contest-and-Free-Events">Advice For Real Estate Agents, New Contest and Free Events</a> didn&#8217;t get noticed&#8230;I know there are some <a href="http://activerain.com/groups/DonaldTrumpFans" target="_blank">Donald Trump Fans</a> around who would like to get a free signed copy of Donald Trump&#8217;s newest book.  So here are the details:</p>
<p><a href="http://www.amazon.com/gp/product/1593155301?ie=UTF8&amp;tag=joskat-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1593155301" target="_blank"><img style="float: right;" src="http://ecx.images-amazon.com/images/I/51tzQpV6OJL._SS500_.jpg" alt="" width="122" height="122" /></a>Mr Trump&#8217;s new book <a href="http://www.amazon.com/gp/product/1593155301?ie=UTF8&amp;tag=joskat-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1593155301"><em>Think Like a Champion</em></a><em><img src="http://www.assoc-amazon.com/e/ir?t=joskat-20&amp;l=as2&amp;o=1&amp;a=1593155301" border="0" alt="" width="1" height="1" /></em> is now in stores.  In true Trump style Mr. Trump is challenging his readers to think like champions.  To help get people in the right mindset the Trump University team created a new contest.  Read all the details in Donald Trump&#8217;s post <a href="http://www.trumpuniversity.com/blog/post/2009/04/champion-challenge-from-donald-j-trump.cfm" target="_blank">Champion Challenge From Donald J Trump</a>.  Winners will receive a signed first edition copy of the book.  Since I have some connections&#8230;I was able to get a singed copy to give-a-way to readers.  If you think you are a champion let me know in the comments below.</p>
<p>Double your chances of winning by Twittering about the book contest.  Just be sure to use @trumpuniversity and #trumpbook in your twitter messages so we can keep track of the messages.</p>
<p>Let&#8217;s have some fun.</p>
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		<title>Marketing Commercial Real Estate Investing 101 Book</title>
		<link>http://josefkatz.com/2008/11/18/marketing-commercial-real-estate-investing-101-book/</link>
		<comments>http://josefkatz.com/2008/11/18/marketing-commercial-real-estate-investing-101-book/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 18:56:15 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Commercial Real Estate]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Trump University]]></category>

		<guid isPermaLink="false">http://josefkatz.com/?p=11</guid>
		<description><![CDATA[I have participated in a number of book launches over the years.  Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book. Today we launched our marketing effort [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><!-- Article Start --><img class="blogleft" style="margin: 0px 10px 10px 0px; padding: 3px; float: left; width: 153px; height: 153px;" src="http://ecx.images-amazon.com/images/I/51NZqaKpC5L._SL500_AA240_.jpg" border="0" alt="Blog Image" />I have participated in a number of <a title="Book Marketing" href="http://josefkatz.com/category/book-marketing/" target="_blank">book launches</a> over the years.  Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book.</p>
<p>Today we launched our marketing effort for our new book <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FTrump-University-Commercial-Real-Estate%2Fdp%2F0470380357%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1221412137%26sr%3D8-2&amp;tag=joskat-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank">Commercial Real Estate 101</a>. When we checked the Amazon ranking a week or two ago the book was ranked #335,105 overall.  Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts.</p>
<p>Our goal is to get the book to #1 overall but at a minimum to #1 in Business and Investing and the Real Estate categories.</p>
<p>So how we going to do this without spending any money on media?</p>
<p>There are two main efforts. The first is a very direct approach to our clients and customers offering them bonus material for helping us out.  Feel free to check it out if <a href="http://www.trumpuniversity.com/special/commercialinvesting101/offer.cfm">Commercial Real Estate Investing</a> is your thing.</p>
<p>The second is to try and maintain our rankings and sales volumes by utilizing PR, social media, and networking.</p>
<p>I will be <a href="http://twitter.com/directmaestro">Twittering</a> sales rank info during the day and week to keep folks updated on our progress.  Feel free to follow or join us and tag your postings #CRE101 so we can find you in our searches.  I will share some results once the effort is completed.</p>
<p><strong>Related Post</strong></p>
<p><a href="http://josefkatz.com/2008/06/26/how-to-get-rich-books/" target="_blank">How To Get Rich Books</a></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Get Rich Books</title>
		<link>http://josefkatz.com/2008/06/26/how-to-get-rich-books/</link>
		<comments>http://josefkatz.com/2008/06/26/how-to-get-rich-books/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 02:53:58 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Felix Dennis]]></category>
		<category><![CDATA[Get Rich Books]]></category>
		<category><![CDATA[How To Get Rich]]></category>
		<category><![CDATA[Trump University]]></category>

		<guid isPermaLink="false">http://josefkatz.com/?p=7</guid>
		<description><![CDATA[At Trump University I conducted a number of book marketing efforts but today a book ad caught my eye. The title of the book How To Get Rich by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about. The ad&#8217;s headline is You&#8217;ll Never Get Rich [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>At Trump University I conducted a number of book marketing efforts but today a book ad caught my eye.  The title of the book <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FHow-Get-Rich-Greatest-Entrepreneurs%2Fdp%2F1591842050%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1214311717%26sr%3D8-1&amp;tag=joskat-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">How To Get Rich</a><img style="border: medium none  ! important; margin: 0px ! important;" src="http://www.assoc-amazon.com/e/ir?t=joskat-20&amp;l=ur2&amp;o=1" border="0" alt="" width="1" height="1" /> by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about.  The ad&#8217;s headline is You&#8217;ll Never Get Rich Working For Your Boss.  Who wouldn&#8217;t stop and read that ad?  Very direct and to the point and hits at the heart of the subject matter. This book like so many of the others in the wealth creation industry shares the author&#8217;s secrets on how he made his fortune.</p>
<p>Other then a good headline and title I wounder what else they have planned for their marketing effort. I wouldn&#8217;t mind seeing their marketing plan for this book to compare notes.</p>
<p>The question remains whether or not people will choose Felix Dennis&#8217;s book over a <a title="Trump Books " href="http://astore.amazon.com/joskat-tu-20" target="_blank">Trump book</a>.  What do you think?</p>
]]></content:encoded>
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