About Josef Katz

Josef Katz is a Direct Marketer adept in all forms of traditional and new media who creates uniquely targeted data based profiles and marketing plans grounded in cutting edge analytics that produce significantly improved customer return on investment.

Prior to launching Katz Direct Marketing LLC, Mr Katz served as Vice President, Marketing for Trump University. In this role, Mr. Katz was responsible for creating the marketing vision and strategy that drove the University’s growth. With a focus on testing and data analytics, Mr. Katz brought methodology and accountability to Trump University’s marketing programs and played a major role in the development of these programs.

Prior to Trump University, Mr. Katz served as the Executive Director of Integrated Marketing for Kaplan Test Prep and Admissions. There he was an integral part of their direct mail, email, internet, and relationship marketing initiatives. His efforts helped generate over $30MM in annual sales and were instrumental in finding new revenue opportunities in database marketing and partnership programs. In addition to his marketing responsibilities at Kaplan, Mr. Katz was involved in all data integrity and privacy policy issues.

Prior experiences include work for leading direct response marketing agencies (Draft Worldwide and Euro RSCG) providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for .

Mr. Katz is an active member of the Direct Marketing community and serves as a member of The Direct Marketing Association (DMA).

• Elected to serve on the DMA Ethics Operating Committee
• CRM council operating committee
• DMA annual conference speaker (06 & 07)

Direct Marketing Educational Foundation (DMEF)

• Colligate Echo judge
• Graduate program seminar speaker

Other Marketing Associations and Groups:

• Direct Marketing Idea Exchange
• Email Marketing Roundtable
• Guest lecturer Trump University
• Licensed by New York State Department of Insurance, Life and Health Insurance Agent

Interests
Family, biking, skiing, yoga, cooking, health, personal finance, education, internet/social media