Band-Aid Marketing

Let’s face facts. Even if you have a strategic marketing plan in place, things are still going to go wrong. How you deal with those problems is what separates successful companies from those that are just putting Band-Aids on their business and marketing problems. Does this Scene Seem Familiar? It’s mid-month and your CEO is […]

Tap the Power of Affiliate Marketing to Generate Profits and Leads

The Power of Affiliate Marketing to Generate Profits and Leads - Josef Katz Marketing for Education and Startup companies

Affiliate marketing doesn’t get the respect it deserves.  People say that only works for ecommerce sites, not for retailers, for-profit colleges, or other businesses.  It’s just not as sexy as social media, search marketing or today’s other “hot” marketing strategies and very few organizations are digging into it in any big way. But I am […]

Shhh! Here’s How to Tap the Power of Secrets in Marketing

Find Your Marketing Secret I am sure that this principle is not a big “secret” to most marketers. But just in case, let me explain the secret to marketing secrets. Do you have the secret solution to a problem that your customers are facing – maybe a problem they do not even know about? Well […]