How to Get Tons of New Users for Your New Mobile App

I was recently interviewed by Matt Frary for his Podcast “Chaos Makes Sense” to talk about my success growing a social media app’s user base in a crowded market.  We had some fun talking about social media and digital marketing. You can listen to the whole thing and let me know what you think. After […]

There Are No Silver Bullets in Marketing

Marketing Silver Bullet - Josef Katz Inbound Marketing and Customer Acquisition

How many times have you heard some version of one of the following? “ABC Company did so and so with great results. . . let’s do that too.” “Katz, Katz and Katz Consulting had a huge success with a client . . . we should hire Katz, Katz and Katz for our business too.” You […]

Hiring a Senior-Level Marketing Professional, Part Four

How to Hire a Marketer to Lead and Grow an Existing Team of Marketers Over the last weeks, I have been offering advice about how to hire the marketing professional who can meet your specific needs.  Today, in my fourth post in the series, we will explore how to hire if . . . You […]

Hiring a Senior-Level Marketing Professional, Part Three

How to Hire a “Big Picture” Marketer Who Can Help You Understand Your Industry and Forge Strategic Partnerships As I have written over the last few weeks, there are a number of valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore the third of those reasons . . . You Need […]