Hiring a Senior-Level Marketing Professional, Part Two…
How to Hire a Senior-Level Marketer Who Can Position Your Business Strategically As I wrote last week, there are only a few valid reasons to hire a senior-level marketing professional for your business. Today, let’s explore another reason . . . You Need a Marketer to Think about Your Business, Position It Effectively, and Solve Marketing […]
Hiring a Senior-Level Marketing Professional, Part One . . .
How to Hire a Senior-Level Marketer for Specific Products or Offerings Over the years I have spoken to a fair number of people about filling senior-level marketing positions. Those conversations have happened at companies I worked for, at companies that were potential clients for me, and at companies that have asked me for marketing […]
How a Small Business Can Market like a Large Company
Are you thinking and acting as big as you can? Years ago when I worked for one of Donald Trump’s businesses, I would hear “Think Big” all the time around the office. It was so prevalent it was meaningless. However, I think that the concept can suggest a number of effective marketing angles that many […]
Marketing Lever or Marketing Crutch?
Building a Marketing Lever People often ask me about marketing levers and how to create them. A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow. Do you want more leads? Feed the machine. Want to increase sales? […]
Do You Offer a Guarantee?
Consumers love guarantees. Have you ever bought anything of significant value and not asked about a guarantee? Of course not. We all do it. There are many examples of companies that are now famous for their guarantees. They offer your money back, lowest prices, fastest service, satisfaction, quality, etc. Guarantees do a number of things […]
