How the Lowes Twitter Team Closed the Sale – A Social Media Case Study
You’re probably not interested in the details of our home improvement nightmare. Before getting to the marketing point some background will help showcase how the @Lowes Twitter team truly believes in their corporate mission and that they understand how to use social media to grow their business. What Happens When Every Door is a Custom […]
12 CyberMonday Ecommerce and Marketing Failures at Teavana
Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic. Clearly some issues are not […]
