Hope is Not a Marketing Strategy
All too often someone in marketing will say: “I hope this marketing effort works.” STOP right there! I suggest you pause all your marketing efforts and take a step back. If your team is using” hope” to describe their marketing efforts it is time for a deeper dive into how they think about marketing. Hope […]
Thinking Outside The Box
If a marketing services company tells me one more time that their company will “think outside of the box” about our business I might have to slap someone silly. How cliché is the phrase “think outside the box”? Just the other day a sales person called to pitch their services. There were a number of […]
